Press Releases in English
As industry leaders and innovators gather at Computex 2024, ASUS is excited to unveil its latest computing technologies for work. This year's highlight is the debut of the all-new ASUS Expert P series, specifically designed for entrepreneurs, prosumers and home offices, marking a significant expansion in ASUS offerings for business. Leading this series is the flagship model ExpertBook P5 (P5405), the first ASUS next-era AI PC designed for work. It exemplifies the fusion of cutting-edge technology with practical functionality.
Powered by Intel® Core™ Ultra processors (code-named ‘Lunar Lake’), ExpertBook P5 embodies a new way of working. It introduces pioneering ASUS AI PC technology, boasting more than 45 TOPS NPU, delivering over 100 platform TOPS and approximately triple the AI performance of the first-generation Intel Core Ultra processor, ensuring quieter and cooler operations ideal for the dynamic environments of today’s mobile professionals.
ASUS is reshaping how professionals work with the coming of ExpertBook P5, marking a significant evolution from existing AI-powered ASUS PCs, such as the B5 (B5404, B5604) and B3 (B3404, B3604) series. This evolution highlights the ASUS belief that cutting-edge technology should be accessible not only in large corporate settings but also to prosumers, home office and entrepreneurs . By launching these next-era AI PCs, ASUS demonstrates its commitment to pioneering advanced AI technology, setting new benchmarks for enhancing business operations across all sectors. ExpertBook P5 embodies this philosophy, delivering top-tier technology to every professional, reshaping how work is done regardless of business size.
Following the debut of ExpertBook P5, ASUS will showcase a comprehensive lineup of its ExpertBook laptops, including the ultralight ExpertBook B9 OLED (B9403) for on-the-go C-suite executives, and the robust B5 and B3 series, catering to a diverse range of business needs. The Computex display also includes the latest ExpertCenter desktops, featuring the reliable ExpertCenter D7 Tower (D700TER) and D9 Mini Tower (D901MDR) models, crafted for complex business environments. Additionally, ASUS is excited to present its Chromebooks with the best of Google AI, including ExpertBook CX54 Chromebook Plus. These devices underscore the ASUS dedication to seamlessly integrating cutting-edge AI technology throughout its product range, emphasizing efficiency, security and sustainability.
Work evolution with next-era AI PC: Unveiling ExpertBook P5
At Computex 2024, ASUS proudly unveils ExpertBook P5 from the brand-new Expert P series designed for professionals, a model that merges advanced AI capabilities with a precision-crafted yet robust design to redefine technology for modern professionals. This flagship model is a testament to the ASUS commitment to blending cutting-edge technology with sustainability, setting new standards for next-era AI PCs for work. Designed for ambitious prosumers, small office workers and those with an entrepreneurial spirit, ExpertBook P5 ensures that professionals at every level, including startups and home offices, have access to the latest advancements. Reflecting on its roots as a small startup 35 years ago, ASUS understands that every professional, no matter the scale of their operation, deserves access to the best technology to fuel their growth and success.
Equipped with Intel Core Ultra processors (codenamed ‘Lunar Lake’), ExpertBook P5 enhances productivity through a scalable, seamless experience tailored to diverse professional needs. It enhances workflows with smart, AI-driven features like AI meetings, AI assistants and AI creativity, significantly simplifying complex tasks and enhancing efficiency and teamwork. The AI-driven file search allows for quick document retrieval using natural language, streamlining file management with just a click. Exceptional audio and video quality, powered by AI-voiceprint technology, isolates the user's voice and reduces background noise during global meetings, crucial for collaborative document creation. Furthermore, real-time co-editing and generative meeting notes support seamless teamwork, while the meeting transcript feature offers multilingual support, ensuring clear communication across different languages.
For professionals with limited IT support, ExpertBook P5 ensures that focus remains on productivity, not maintenance or security. It is secured with a Windows 11 Secured-core PC framework, commercial-grade BIOS meeting NIST-155 standards, and an optional discrete TPM 2.0, forming a robust security barrier that protects data and privacy comprehensively. Additionally, its military-grade durability, advanced cooling systems and robust build with reinforced hinges and drop-resistant design guarantee enduring reliability. Backed by a three-year warranty, ExpertBook P5 allows professionals to trust in their device's sustained performance and security, making it a vital asset in today's demanding work environments.
ExpertBook P5, crafted for modern professionals, seamlessly blends elegance and high performance, establishing itself as more than just a tool — it's a style statement enhancing professional presence in every setting. Its sleek design is highlighted by a 14-inch 16:10 2.5K display optimized for comfort and superior visual engagement, so it’s perfect for both high-stakes meetings and personal use. ExpertBook P5 revolutionizes productivity with advanced AI capabilities that transform routine to complex tasks with unprecedented efficiency. More details about ExpertBook P5 will be available at its Q3 launch.
Advancing AIOps: Elevating business operations with ASUS commercial PCs
ASUS is pioneering the future of work by integrating AI across its commercial PCs, designing solutions to enhance productivity, collaboration, and security for diverse business environments. With devices like ExpertBook B5 and B3 powered by Intel Core Ultra processors and Windows Copilot, ASUS offers more efficient IT management solutions that transform workflows into smarter processes by simplifying operations and enhancing efficiency.
The ExpertBook lineup boosts professional efficiency with tools like Copilot in Windows for AI-assisted tasks, and StoryCube for advanced image-file recognition. Collaborative efforts are enhanced with AI features like video focus and speaker noise reduction, which ensure clear audio in virtual meetings.
In terms of security, ASUS fortifies its devices with AI-driven security features to safeguard against online threats, ensuring robust data protection. For IT managers, ASUS provides tools that facilitate the effective deployment and AI capabilities, optimizing WiFi connectivity and prioritizing critical applications to enhance network performance.
Expanding its AI offerings, ASUS features the AI-enhanced ExpertBook CX54 Chromebook Plus, ideal for hybrid learning and remote work scenarios with integrated video-call control tools. ExpertBook CX54 Chromebook Plus includes a 12-month free subscription to the Google One AI Premium plan.[i] This subscription offers Gemini Advanced, a suite of AI tools that enhance productivity by intelligently analyzing and streamlining tasks across Gmail, Docs and other applications, fostering enhanced creativity and efficiency in everyday tasks.
SMB cybersecurity: Elevating defenses in AI-enhanced workplaces
ASUS understands the unique cybersecurity needs of SMBs in today's AI-flooding business environment. To empower comprehensive protection against escalating security threats, each ASUS device, including the notable ExpertBook B5, embodies advanced security measures such as biometric authentication and commercial-grade BIOS to safeguard sensitive business data against advanced cyber threats. ExpertBook B5, as a prime example of endpoint security, leverages IBM QRadar EDR for AI-driven threat detection, helping SMBs proactively navigate the cybersecurity landscape with confidence. ASUS Control Center simplifies IT management for SMBs, enabling efficient management of digital ecosystems and reducing operational burdens.
The holistic ASUS security strategy, fortified with enterprise-grade BIOS, TPM and advanced threat detection, ensures SMBs are well-prepared to meet the challenges of a rapidly evolving digital world. Through this unified approach, ASUS empowers SMBs to thrive securely and innovatively in the modern business landscape.
Durability and sustainability: Engineering resilience for tomorrow's business climate
ASUS continues to set new benchmarks in environmental responsibility through the 2024 Expert-series ESG evolution. Each device in the ExpertBook and ExpertCenter series is designed to minimize environmental impact while maintaining military-grade durability and high performance. This durability is underscored by rigorous military-grade tests, involving up to 28 procedures that exceed industry standards, ensuring each device endures beyond typical usage demands.
This year, ASUS has increased the use of sustainable materials. All plastic models now incorporate over 20% post-consumer recycled (PCR) content, with ExpertBook B3 series featuring BioPCR and the ExpertBook B9 OLED incorporating 60% post-industrial recycled (PIR) materials. Furthermore, every current ExpertBook model uses post-consumer recycled packaging and is designed for 40% greater energy efficiency than ENERGY STAR® requirements. ASUS expects the entire 2024 lineup of ExpertBook and Chromebook laptops to be registered as EPEAT Gold with Climate+ and TCO 9.0 certification. This commitment is supported by initiatives like ASUS Carbon Partner Services, which assists businesses in enhancing their sustainability efforts.
ASUS environmental goals, validated by SBTi, commit to reducing greenhouse gas emissions by 50% by 2030 and achieving 100% renewable energy by 2035. In these ways, ASUS PCs meet the highest sustainability standards.
[i] Terms and conditions apply. See chromebook.com/perks for full offer details. Limited-time offer. Applicable while supplies last.
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