Press Releases in English
ASUS today announced the exciting new Zenbook S 13 OLED (UX5304), the world's slimmest 13.3-inch OLED laptop[i]. It's also the most eco-friendly Zenbook ever, and takes the brand's signature qualities of ultraportable design, sustainability and on-the-go performance to a new level, proving conclusively that less can be more.
With a world-beating super-slim 1 cm[ii] profile and a super-light 1 kg[iii] chassis, the sophisticated Zenbook S 13 OLED delivers no-compromise performance, connectivity and battery life, making it the epitome of ultraportable design, and finished in brand-new Basalt Gray or classic Ponder Blue. It's also designed with the environment and carbon neutrality firmly in mind, using recycled metals and plastics in its construction, FSC® Mix-certified packaging, an elegant new eco-friendly plasma ceramic aluminum for the Basalt Gray model, and halogen-free electronics, to make this the most eco-friendly Zenbook model we've ever produced.
The Zenbook series excels at delivering unrivaled on-the-go performance, and Zenbook S 13 OLED is no exception, harnessing the power of up to 13th Gen Intel Core i7 processors with 32 GB of LPDDR5 RAM and a 1 TB PCIe® 4.0 x4 SSD. There's a full set of I/O ports for on-the-go connections, and a long-lasting 63 Wh battery.
For immersive true-to-life visuals, Zenbook S 13 OLED has a gorgeous 16:10 2.8K (2880 x 1800) ASUS Lumina OLED display that's Dolby Vision certified, with Pantone® Validated color rendering and VESA DisplayHDR™ True Black 500 certification, ensuring incredible detail and the deepest black levels.
Super-slim and super-light
To achieve the super-slim 1 cm profile and super-light 1 kg weight of Zenbook S 13 OLED, several advanced techniques and materials are used in its design and construction to reduce the weight and dimensions compared to the previous generation, without compromising performance, connectivity or battery life.
· Display layer infusion: To achieve the incredibly slim profile, we've embedded a thinner yet fully featured FHD IR camera directly into the CNC-machined lid. We've also used a specially designed ultraslim OLED panel, resulting in a lid that's 30% slimmer.
· Optimized internal layout: By using precision CNC machining, we make more space available in the interior for components. We use circuit boards with fewer layers and a higher wiring density, with many more transistors, giving better performance with less weight in a more compact space. The motherboard is precision-engineered to house an additional, ultrathin fan that increases airflow for better cooling. This makes the lower part of the laptop about 25% slimmer.
· Materials choice: To minimize weight, durable and lightweight magnesium-aluminum alloy is used for the keyboard deck, formed with a CNC cutting process to create a rigid structure that doesn’t need any extra support. An extremely thin glass covering is used for the touchpad, resulting in a further 25% reduction in thickness in the keyboard deck.
The result is a class-defining ultraportable laptop that takes thin and light to a whole new level without compromises: it supports up to 14 hours of video streaming, while offering improved cooling and performance compared to its predecessor. And despite its world-beating compact dimensions, Zenbook S 13 OLED retains full usability and features a comprehensive set of standard I/O ports.
All-round sustainability
ASUS is committed to do more with less through Zenbook. This device is an EPEAT® Gold registered product that has a positive environmental across the entire product lifecycle, from material use and manufacturing, through to assembly, use, and end of life. We have mitigated its carbon footprint by incorporating recycled materials and designing more eco-conscious packaging.
The device is the most eco-friendly Zenbook ever made, incorporating post-industrial recycled (PIR) magnesium-aluminum alloy in the keyboard cover, chassis and lid, reducing its carbon footprint by more than 50%[iv]. The keycaps and speakers incorporate post-consumer-recycled (PCR) plastics, and the speakers also use ocean-bound plastics. We have redesigned the packaging to be 100% recyclable, with reusable and compostable materials. It uses 100% FSC Mix-certified paper from responsibly managed forests, controlled wood and recycled sources. The paper packing inserts can also be easily transformed into useful laptop stands. In addition, Zenbook S 13 OLED also exceeds the ENERGY STAR® energy efficiency standard by 43% to reduce the electricity consumption. Via above mentioned sustainable actions, the overarching goal of this device’s sustainability initiatives is to achieve carbon neutrality.
For the first time, we have used a special manufacturing process to create an ASUS-exclusive plasma ceramic aluminum material for the lid. This process uses pure water and electricity, and no organic compounds, strong acids, or heavy metals are required. Instead, this low-environmental-impact bath-based method produces a physical and chemical transformation of the aluminum. This results in increased wear resistance, corrosion protection, thermal management, hardness[v], and lifespan.
Along with the physical advantages, the look and feel of this material is similar to natural stone that resonates with the spirit of the Zenbook series. Incredibly, this makes each lid individually unique. No two are alike. A longer laptop lifespan also reduces long-term waste, so Zenbook 13 S OLED is stringently tested using the latest MIL-STD-810H US military-grade durability standard, with up to 12 test methods and 26 individual tests[vi] — the world’s most strictly tested laptop durability.
Performance on the go
The Intel Evo™-certified Zenbook S 13 OLED delivers the perfect blend of performance and portability, featuring up to a 13th Gen Intel Core i7 processor that can be boosted by 20% to a thermal design power (TDP) of up to 20 watts. This is supported by up to 32 GB of LPDDR5 RAM and an ultrafast 1 TB PCIe 4.0 x4 SSD, with a long-lasting high-capacity 63 Wh battery. WiFi 6E enhanced with ASUS WiFi Master Premium ensures fast, stable connections.
Even though it's ultra-compact, Zenbook S 13 OLED includes a full complement of I/O ports, so users don't need to carry dongles or adapters on their travels. The two ultrafast Thunderbolt™ 4 USB-C® ports support fast charging, 4K external displays, and up to 40 Gbps data transfers, and there's also a USB 3.2 Gen 2 Type-A port, an HDMI® 2.1 port, and a 3.5 mm audio jack.
For enhanced video conferencing experiences on the go, the FHD IR camera includes AI-powered visual effects and AI noise-cancelation technology. It also supports fast and secure face login with Windows Hello. The powerful Harman Kardon-certified audio system with immersive Dolby Atmos® sound has a smart amplifier combined with ASUS Audio Booster technology to boost volume by up to 5.25X.
The 9.5%-larger ASUS ErgoSense touchpad allows easier navigation and is smooth, comfortable, and responsive, with an easy-to-clean anti-fingerprint coating
ASUS Lumina OLED display: More accurate. More adaptive. More reliable.
For an immersive viewing experience, Zenbook S 13 OLED is equipped with a 16:10 ASUS Lumina OLED display — our brand-new name that's only given to superior OLED displays that meet our strict quality criteria, and offer a visual experience that's more accurate, more adaptive, and more reliable. ASUS Lumina OLED displays standardize highly-crafted visual solutions around the best OLED experience. The name also highlights the unique advantages and superior visual experience that go beyond traditional OLED displays. ASUS Lumina OLED displays feature exclusive ASUS technologies, such as ASUS Splendid and ASUS OLED Care, as well as new features like Delta E <1, power-saving, and panel protection. By integrating these elements, ASUS has created a highly-crafted solution that represents the pinnacle of OLED technology.
With a resolution of 2.8K, a 0.2 millisecond response time and a color accuracy of Delta E <1[vii], the stunning ASUS Lumina OLED display on Zenbook S 13 OLED delivers clearer, brighter and more vivid colors. As well as offering Dolby Vision certification, the display is also DisplayHDR True Black 500-certified for brilliant whites and the deepest blacks, and carries the Pantone Validated badge for industry-standard color fidelity. The cinema-grade 100% DCI-P3 color gamut delivers ultravivid colors, and ASUS Splendid allows the user to easily switch between this gamut and sRGB, Display-P3 or the native OLED gamut.
The display is also certified for eye care by TÜV Rheinland and SGS with 70%-lower blue-light emissions, ensuring that the user's eyes are comfortable for even during long viewing sessions. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period[viii].
ASUS Zenbook S 13 OLED UX5304 will be available on the Greek market in the middle of May, and the expected price is 1699 EUR.
[i] According to overall laptop thickness, as of February 20, 2023 based on internal ASUS market analysis comparing Zenbook S 13 OLED (UX5304) with competing products in its class (laptops with an OLED screen measuring 13.3 inches diagonal) from vendors including Acer, Apple, HP, Huawei, Lenovo, Microsoft and Samsung.
[ii] Actual dimensions are 296.2 x 216.3 x 10.9 mm. Thickness may vary according to specifications.
[iii] Weight might vary according to specifications.
[iv] The comparison is focused on the PIR metal itself compared to a 100% virgin-metal chassis, assuming other factors that may influence CO2 emissions are equal
[v] The hardness tests were conducted by ASUS on August 30, 2022. Test configuration: Zenbook UX5304VA Basalt Gray model. Test settings: 765 g pencil to scratch the chassis while the pencil tip and laptop surface form a 45° degree angle, No discernible scratch was left on the surface.
[vi] Selected products are tested using enhanced military-grade MIL-STD-810H durability standards, with 12 test methods and 26 test procedures, to ensure extraordinary toughness. Based on ASUS internal market research using available information and testing reports from main laptop brand websites on Oct 28, 2022, ASUS consumer laptops use a regime consisting of 26 test procedures, which is the consumer laptop industry’s strictest and most extensive test regime for the MIL-STD-810H standard.
[vii] Average tested result in MyASUS Splendid Display P3 and sRGB color gamut: Delta-E < 1, +/- 0.5; may vary according to specifications.
[viii] Warranty period varies by country.
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